Aside from a pop up book—okay, now we have to do one of those—forms are the most common print piece that people will actually interact with. Forms are challenging because you have to plan on how they’re going to be used. The information you print isn’t as important as what they get filled out with.

You’re literally designing white space—white space to be filled out later.

With more and more of this stuff moving online it was a nice chance to go back and visit this in a print format and good reminder that the fundamentals still apply and even in migrating these concepts to print, you shouldn’t just assume that the conventions we’ve become accustom to online are the best answers.

Anyhow, some detail shots of the work we did are to the right.